You Don’t Even Know What the Global Market Looks Like

Welcome to the issue of the Startup Diaries: Santiago Edition.

Accelerator staff often advise when pitching an investor to discuss the global market for their product because it is going to be significantly bigger than the U.S. market. I’ve always found that a little odd. For example, well meaning people tell me frequently that we should sell our bilingual games in India and China because,”

Everyone wants to learn English there and they really care about math.”

They ignore the fact that I don’t speak Chinese, have never been to India and have no contacts in either place.

What do the WWE and Ronda Rousey have to do with the global market?

A good friend of mine asked if I could get Ronda to sign something for his boyfriend. I almost always say no to those requests, but he’s a good friend, so I gave him a signed poster that I have in what the kids call my “Closet of Ronda” for just such occasions. It’s more a closet of random junk with some Ronda items thrown in, but Closet of Random Junk doesn’t sound as classy.